Global Market Research

Global market research consists of performing market research in another country or conducting multi-country studies while seeking to analyze the cultural differences and economic factors that impact purchasing decisions, opinions, and market entry strategies. Global markets represent both significant risk and tremendous opportunity for our clients. The decision to take a company global is often a necessity, however, if projections of demand are inaccurate or if there is inadequate information on a given market, companies will certainly suffer while many will fail all together. Solna Solutions works closely with its clients in order to provide in-depth, tailored research and analysis allowing them to make informed decisions and to formulate winning strategies for their respective ventures.

Our research is insight driven and focuses primarily on market entry in both established and emerging markets. We work in concert with our clients to shape their market entry strategies by helping assemble and analyze information about potential competitors and customers, as well as the overall market landscape. We provide them with comprehensive analysis of local, regional, and global market forces affecting successful entry and help guide their operations in complex international environments in an array of industries. Equipped with comprehensive research, our clients are able to evaluate their entry strategy within a risk vs. gain scenario and can then select the appropriate mode of entry such as foreign direct investment, licensing, mergers and acquisitions, joint venture partnerships, or strategic alliances. Finally, while we draw from our own internal expertise in market expansion around the world, we are also able to leverage our extensive global consultancy network with expertise in a range of industries in order to assist clients in planning a successful market entry strategy. Our solutions help our clients to:

• develop an in-depth understanding of the potential market and conditions on the ground before expanding their business or launching a new product
• assess the perceptions of their brand and/or strategy in a particular market or country by acquiring views from suppliers, governments, competitors, customers, distributors, and finally recommending solutions to the client on how to optimize their strategy
• determine a potential target company’s viability as an acquisition candidate, strategic partner, or joint venture candidate through early-stage analysis and due diligence in cases where our clients opt for market expansion through acquisition vice organic growth
• analyze and assess the commercial, political, and regulatory framework surrounding the tender process
• understand both domestic and foreign regulations with regard to trade, investment, and finances with specific focus upon those laws which affect their entry into new fields of investment